Alexa.com, the popular website ranking and traffic estimation service owned by Amazon, was shut down on May 1, 2022. If you're looking for an Alexa rank finder or Alexa rank checker, you'll need to use alternative tools. Here are the best free alternatives to Alexa Rank in 2025.
What Happened to Alexa Rank?
Amazon discontinued Alexa.com's web ranking service in May 2022 after 25 years of operation. Alexa Rank was a global website ranking system that ranked sites from 1 (most visited — typically Google.com) to millions based on estimated traffic and engagement. Many SEOs and website owners used it to estimate competitors' traffic and compare site popularity.
Since its shutdown, several tools have emerged as superior alternatives — with better data accuracy, more detailed metrics, and in most cases, free access for basic checks.
Best Free Alexa Rank Alternatives in 2025
1. RankRadar Traffic Checker (Free, No Sign-up)
RankRadar.in's Traffic Checker estimates monthly organic visits, ranking keywords, average position and top traffic countries for any website. It's the easiest free alternative with zero sign-up required:
- Check any website's estimated monthly traffic instantly
- See estimated number of ranking keywords
- Find top traffic country
- 100% free, no account needed
2. Semrush Traffic Analytics (Free Tier)
Semrush offers free traffic estimates for any domain with account creation. Shows monthly visits, bounce rate, pages per visit and top traffic countries. More accurate than Alexa but requires a free account.
3. SimilarWeb (Free with Limits)
SimilarWeb is the closest modern equivalent to Alexa. It shows global rank, country rank, monthly visits, traffic sources and more. Free tier shows limited data (3 months, rounded numbers) but sufficient for competitive benchmarking.
4. Ahrefs Website Traffic Checker (Free)
Ahrefs provides free organic traffic estimates for any domain. Shows estimated organic traffic, number of keywords, top pages. No account needed for basic checks — the most accurate free organic traffic tool available.
5. Google Analytics (Your Own Site)
For your own website, Google Analytics 4 is the gold standard — 100% accurate, free, and comprehensive. It shows exact visitor counts, traffic sources, engagement metrics and conversions.
How to Check Website Traffic for Free
Use this workflow to estimate traffic for any website:
- Open RankRadar.in → click Traffic Checker
- Enter the website URL you want to analyze
- Get estimated monthly organic traffic in seconds
- Cross-reference with SimilarWeb for total traffic (organic + paid + social)
For competitor analysis: Check 3-5 competitor websites with RankRadar's Traffic Checker to benchmark where your site stands relative to the competition in your niche.
Check Website Authority & Global Ranking
Alexa's global rank (1 to millions) has been replaced by several authority metrics:
- Domain Authority (DA): Moz's 1-100 score — check free with RankRadar Domain Score Checker
- Domain Rating (DR): Ahrefs' 1-100 score — check free at ahrefs.com/website-authority-checker
- SimilarWeb Global Rank: Available free on SimilarWeb — closest to Alexa's global ranking
- Tranco Rank: Academic alternative to Alexa rank, updated weekly, free access
Compare Your Site vs Competitors
Here's a free competitive traffic analysis workflow using RankRadar:
- Check your own domain with RankRadar Domain Score Checker (note your DA)
- Check 3-5 competitors with the same tool
- Use Traffic Checker for each site to estimate monthly organic visits
- Use SERP Analyzer on your target keywords to see which competitors appear
- Identify the gap and create a plan to close it
Frequently Asked Questions
Is Alexa Rank still available?
No — Amazon permanently shut down Alexa.com's web ranking service on May 1, 2022. The domain now redirects to Amazon's cloud computing service (AWS). For traffic estimation and site ranking, use SimilarWeb, Ahrefs traffic checker, Semrush, or RankRadar's free Traffic Checker as alternatives.
What replaced Alexa Rank?
The most popular Alexa Rank replacements are: SimilarWeb (for global site ranking and total traffic estimates), Ahrefs Traffic Checker (for organic search traffic estimates), and Google Analytics (for accurate data on your own website). For Indian websites, RankRadar.in provides free traffic and ranking estimates with no account required.
Check Rankings Free — Right Now
RankRadar.in — 12+ free SEO tools, no sign-up, no credit card required.
Open Free Tools →